Diamond Jubilee 2012: The Queen Celebrates Whilst Brits Escape
Spain identified as the top spot to travel to for Spring Bank Holiday Weekend
Chiasso, 30th May 2012 – It has been 115 years since the last diamond jubilee celebration in the United Kingdom and Brits are making up for lost time by getting their travelling heads on. Most people are taking advantage of the special four-day Jubilee weekend to head to Spain in search of sun, sea and sand, whilst those who have decided to stay in the UK will be able to enjoy all the royal activities and events organized across the country.
The Queen and the Duke of Edinburgh have been busy visiting the British Isles whilst other members of the Royal Family have also been travelling overseas this year. The travelling bug has been passed on to thousands of Britons who are following in the royal footsteps and leaving in their droves to enjoy this extended bank holiday weekend. Bravofly.co.uk, one of the biggest European players in the online travel industry, has analysed the data based on bookings made by UK passengers and where they are going for the Spring Bank Holiday.
Almost half of the passengers who booked a flight on Bravofly.co.uk are only going for weekend breaks with the majority of those either staying put in the UK by heading down to London to join in the Jubilee celebrations or making the short trip across the Irish Channel. After the dank and dreary weather of April looked like causing a bank holiday washout, many decided to extend the Bank Holiday weekend even further to have a week-long break in the sun or the hustle and bustle of a European city.
With a wide range of cheap flights available up until the last minute travellers are flooding to the Spanish resorts of Malaga, Alicante and Barcelona. These are popular low cost destinations along with city breaks to Dublin, Belfast and Rome and are available for an average of €81 (per segment per passenger) and continue to remain top travel destinations for the UK market.
“Tourism is continuing to grow despite the crisis as many low prices are still available both for flights, hotels and tourists. People are continuing to travel knowing that they will enjoy excellent services”, says Fabio Cannavale, Executive President and Co-Founder of the Bravofly Group.
“As usual”, continues Fabio Cannavale, “travellers do not stop booking flights and holidays but make more sensible choices”.
Most popular destinations
This extended bank holiday weekend has seen many celebrating the Queen’s Diamond Jubilee in their own way, whether it be in one of the party capitals of Europe, Dublin, or its next door neighbour, Belfast. Both have been booked for an average of approximately €50 per segment per passenger whilst for a similar amount you can reach both Rome and Malaga.
Staying with Spain, the resorts of Barcelona and Alicante were reachable at an average cost of €84 and €107 per segment respectively.
As shown in the graph below, we have discovered that those who travelled from the UK with Bravofly.co.uk and Bravofly.com were mainly either couples or single travellers. Of the 42% who travelled as a couple Ireland was the most popular destination with Dublin and Belfast being joined on the podium by Edinburgh whilst the top city for the 33% single travellers was Budapest.
Looking at the data compiled for the Diamond Jubilee period, bookings show that low cost airlines continue to dominate (71%) compared to the more traditional airlines (29%). This is an increase of 6% from those who travelled with low cost airlines during the Easter holidays this year.
Duration of Trip
Due to both the extra bank holiday (with the opportunity to take a longer break without using precious holiday days) and the recent rainfall of April we have seen huge numbers of travellers making the most of this. Of those who booked from the UK through Bravofly the majority chose to take a long weekend break, with 45% spending an average of 3 days on holiday and an average of €77 per segment per passenger. The next highest figure was the 30% who opted for a whole week’s holiday, taking advantage of the fact that they will only have to take 3 days off work and only spending €118 per segment per passenger. The most popular day of departure for those staying for the weekend is Friday (40%) whilst 37% leave on Saturday for a week-long holiday.
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